HOW TO GROW YOUR COMPANY BY HAWKING PRODUCTS ONLINE







If you're not following people online, it's just a matter of time before you have a dead product. Could be a Service too. Or even a date.



By Fred Mwongella on 19-07-20



Walmart are finally an online champion, after dismissing online shopping for quite a while. The big banks are too, including Santander. The biggest search in the USA is driven by the banking industry Chase, Lloyds, Cialis, Natwest, Target, Barclays, Halifax. Covid-19 has really opened the online world to business. Users are not just looking for services, they are demanding for them. I want to know how to open a bank account online without ever visiting the bank.





Major newspaper outlets in the developed countries adopted the premium subscription models ages ago, led by Mail Online. I am always looking up to our Kenyan newspapers trying this model, even in phased trials.

Imagine if I told you that the number of people who go online every day is still increasing?

The Internet’s history goes back some decades by now – email has been around since the 1960s, file sharing since at least the 1970s, and TCP/IP was standardized in 1982.



Did you know that the very first website got online in 1990? The site of CERN, which is still online.



Enter Digital Marketing



-- in other words, any form of marketing that exists online.

The internet has already changed the world, but the big changes that the Internet will bring still lie ahead and its history has just begun.



The Hawker Attitude of Selling Products Online



Walking in Nairobi, you will be shocked by the number of street vendors, hawkers and individual people offering their wares in the street. Hawkers bring products to you. Sometimes we are so busy to look for things we need, sometimes we don't even realize we need them until a hawker presents them to our face.

The thing is, it's time you started following people online, knowing their tests, knowing what they buy, where they go, what they need after buying one thing.

With digital marketing, you can hawk your products online.





List of unexpected online user behaviours to look out for



Similar to physical shoppers, online users have a known behaviour. Some typical online users behaviours include



  1. People have banner blindness
  2. People develop tunnel vision
  3. People won't hang around your homepage
  4. People are impatient
  5. People look allover the place
  6. People don't take in what they look at
  7. People just love scrolling, don't you?
  8. People don't read, but you will read this
  9. People are creatures of habit
  10. People are happy to click through more than 3 levels


At Bitcademy, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Talk to us and learn how to engage with your audience.


Global digital population as of April 2020



(In Billions)



How many people use the internet? Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the global population. China, India and the United States rank ahead all other countries in terms of internet users.

By now, a world without the internet is unimaginable. Connecting billions of people worldwide, the internet is a core pillar of the modern information society. The global online penetration rate is 59 percent, with Northern Europe ranking first with a 95 percent internet penetration rate among the population . The countries with the highest internet penetration rate worldwide are the UAE, Denmark, and South Korea. At the opposite end of the spectrum is North Korea with virtually no online usage penetration among the general population, ranking last worldwide. As of 2018, Asia was the region with the largest number of online users – over 2 billion at the latest count. Europe was ranked second with almost 705 million internet users.



Statistic: Global digital population as of April 2020 (in billions) | Statista
Find more statistics at Statista


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Traffic. Together.



At Bitcademy, we provide SEO Training and Digital Marketing Services since 2015. Over the years we have helped many great companies increase their traffic and improve their online presence, and we can do the same for you.





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Bitcademy is a digital marketing agency based in Nairobi, Kenya. We are committed to make a difference in the community both digitally and socially.



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