If you're not following people online, it's just a matter of time before you have a dead product. Could be a Service too. Or even a date.

By Fred Mwongella on 19-07-20

Walmart are finally an online champion, after dismissing online shopping for quite a while. The big banks are too, including Santander. The biggest search in the USA is driven by the banking industry Chase, Lloyds, Cialis, Natwest, Target, Barclays, Halifax. Covid-19 has really opened the online world to business. Users are not just looking for services, they are demanding for them. I want to know how to open a bank account online without ever visiting the bank.

Major newspaper outlets in the developed countries adopted the premium subscription models ages ago, led by Mail Online. I am always looking up to our Kenyan newspapers trying this model, even in phased trials.

Imagine if I told you that the number of people who go online every day is still increasing?

The Internet’s history goes back some decades by now – email has been around since the 1960s, file sharing since at least the 1970s, and TCP/IP was standardized in 1982.

Did you know that the very first website got online in 1990? The site of CERN, which is still online.

Enter Digital Marketing

-- in other words, any form of marketing that exists online.

The internet has already changed the world, but the big changes that the Internet will bring still lie ahead and its history has just begun.

The Hawker Attitude of Selling Products Online

Walking in Nairobi, you will be shocked by the number of street vendors, hawkers and individual people offering their wares in the street. Hawkers bring products to you. Sometimes we are so busy to look for things we need, sometimes we don't even realize we need them until a hawker presents them to our face.

The thing is, it's time you started following people online, knowing their tests, knowing what they buy, where they go, what they need after buying one thing.

With digital marketing, you can hawk your products online.

List of unexpected online user behaviours to look out for

Similar to physical shoppers, online users have a known behaviour. Some typical online users behaviours include

  1. People have banner blindness
  2. People develop tunnel vision
  3. People won't hang around your homepage
  4. People are impatient
  5. People look allover the place
  6. People don't take in what they look at
  7. People just love scrolling, don't you?
  8. People don't read, but you will read this
  9. People are creatures of habit
  10. People are happy to click through more than 3 levels

At Bitcademy, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Talk to us and learn how to engage with your audience.